Come on BackRecover lost and lapsed customers
Take advantage of our introductory offer and get to know us with our “Come on Back” program. Recover lost and lapsed customers with a 5 X 1 R.O.I. guarantee!
Program flow
Collect Data and Send Mailer
- Extract “Come on Back” prospects lapsed for up to a maximum of one year.
- Correspondence sent to lapsed prospects harvested from dealer database by print or email.
- Mailer includes 6 “Competitive Edge Services” customized to the dealer
Call Center
- After the mailer has been sent, the “Come on Back” prospect is contacted by our professional sales call center staff.
- Appointments, additional requests or dissastified information and a detailled summary will be immediately forwarded.
Sales Material and Seminar
- The “Come on Back” message is further enhanced using visual communication at the dealerships including matching posters.
- Program information and services are introduced to Service Advisors, Technicians and Parts Personnel to establish “Quality”, “Sell Ability” and “Profitability”.
Return on Investment
- An analysis of sales and returned prospects is provided at program conclusion.
- An R.O.I. guarantee of $5.00 in sales revenue for every $1.00 invested (Some conditions apply)
